Vichy

Overview

We were approached directly by the client to produce a campaign film for Vichy featuring Kelly Bailey, capturing both the premium aesthetic of the brand and Kelly’s natural charisma. The production coincided with a simultaneous photo campaign, meaning we had extremely limited time with the talent. Our aim was to deliver a polished and brand-true adaptation that aligned with Vichy’s existing European campaign identity while bringing our own visual sensibility to the Portuguese market.

Challenges & Approach

Our biggest challenge was time: Kelly’s schedule was split between photo and film, leaving us only tight windows to capture each setup. To make this efficient, we planned shot sequences strategically, prioritizing storytelling moments over coverage. This campaign was partly based on a Spanish version, and we integrated select shots from the original production with our own to ensure consistency in tone, quality, and brand continuity. The filming approach emphasized clean beauty visuals, minimalistic elegance, and natural emotion — essential to Vichy’s refined communication style.

The Result

The final film seamlessly blended shots captured with Kelly and material from the Spanish edition, resulting in a cohesive piece that feels unified and intentional rather than assembled. It highlights Kelly’s presence, Vichy’s premium skincare aesthetic, and the effortless confidence associated with the brand. Despite the constraints, the film reflects strong creative judgment, efficient direction, and adaptability under pressure, demonstrating our ability to deliver high-quality work even in challenging conditions.