Fleur de Paris

Overview

For Fleur de Paris, I directed a film that remains one of my favorite projects so far. With the location already secured, I had full creative freedom to shape the action and visual tone of the piece — collaborating closely with a small, focused team: just me, a cinematographer (DOP), and the agency. The aim was to build a refined and emotionally resonant narrative that captures the essence of Fleur de Paris’ identity — elegance, authenticity, and subtle sophistication.

Challenges & Approach

Working with a minimal crew and limited resources meant that every decision counted. With only a DOP and agency collaboration, we leaned on careful planning, creative trust, and deliberate visual choices rather than large-scale production. I took the lead in shaping all elements of the action — from framing to pacing to mood — to ensure that what we delivered felt true to the brand’s vision. The small size of the team allowed for intimate communication and agility, letting us iterate in real-time and respond to the location’s character dynamically.

The Result

The final film delivers a refined, emotionally rich portrayal of Fleur de Paris — elegant yet real, polished yet personal. It stands out as a testimony to what a small, passionate team can achieve when creativity and trust are prioritized over scale. I’m especially proud of how we translated a vision into a finished film that feels both intimate and cinematic, capturing the brand’s spirit in a way that resonates deeply with audiences.